Top 5 Health and Fitness Apps in Australia: Q1 2024 Performance

The first quarter of 2024 saw notable trends in the health and fitness app category in Australia. Here’s a detailed look at the performance of the top 5 apps: MyFitnessPal: Calorie Counter, Flo Period & Pregnancy Tracker, Strava: Run, Bike, Hike, Calm, and Headspace: Sleep & Meditation.

MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, peaking at around $156K in early February. Weekly downloads showed a declining trend, starting at 14.9K in early January and dropping to 6.9K by the end of March. Active users also saw a gradual decrease from 366K to 278K throughout the quarter.

Flo Period & Pregnancy Tracker maintained a steady weekly revenue, with a notable peak of approximately $126K in mid-March. Weekly downloads remained relatively stable, averaging around 10K per week. Active users showed a slight upward trend, ending the quarter at 367K from an initial 355K.

Strava: Run, Bike, Hike saw a significant increase in weekly revenue, peaking at $145K in mid-March. Weekly downloads were consistent, hovering around 13K to 16K throughout the quarter. Active users fluctuated but remained around the 336K mark by the end of March.

Calm exhibited steady weekly revenue, with a peak of $84.5K in mid-March. Weekly downloads showed a downward trend, decreasing from 6.1K to 3.8K by the end of the quarter. Active users remained fairly stable, fluctuating around 80K.

Headspace: Sleep & Meditation displayed consistent weekly revenue, peaking at $62K in mid-January. Weekly downloads saw slight variations, averaging around 3.4K. Active users experienced a gradual decline from 49K to 40K over the course of the quarter.

These insights are based on data from Sensor Tower. For more detailed information and further insights, please visit Sensor Tower.